1 What are cookies?

Cookies and tracking tools are used in the provision of our online service. Cookies are small text files that can be saved on your terminal device when you use an online service.

Tracking can be carried out using different technologies. We process information using pixel technology or log file analysis in particular.

We differentiate between cookies that are essential for the technical functions of the online service and cookies and tracking mechanisms that are not essential for the technical function of the online services.

It is generally possible to use the online service without cookies that are not required for technical purposes.

1.1 Technically essential cookies
Technically essential cookies are cookies without which it is impossible to guarantee the technical provision of the online service. These include cookies that store data to guarantee problem-free rendition of video or audio content, for example. These cookies are set on the basis of legitimate interests (Article 6(1)(f) GDPR) and deleted after the end of your visit.

1.2 Cookies and tracking mechanisms that are not technically essential
We use marketing cookies and tracking mechanisms. We only use these cookies and tracking mechanisms if you have consented to this use beforehand. One exception to this rule is the cookie that saves the current status of your privacy setting (selection cookie). This is set on the basis of legitimate interest (Article 6(1)(f) GDPR).

2 We use the following tools

2.1 Measuring data traffic and web analytics
We use Google Analytics, provided by Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.

We have activated the IP anonymity function on this website. This means that Google will shorten your IP address throughout the European Union and elsewhere that has signed an agreement with the European Economic Area before sending the information to the United States. This anonymizes your data so that it can no longer be traced back to you. Google uses this anonymized information to analyze the use of the website, create activity reports and provide other website activity services for the website. The IP address transmitted by your browser as part of Google Analytics is not combined with other data from Google.

You can also deactivate data collection completely via the Google Analytics plugin: Disable Google Analytics

Further information on how Google handles user data can be found at https://policies.google.com/privacy. Disable Google Analytics

Marketing and Advertising
We use Google AdWords provided by Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA and Facebook Pixel, provided by Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2 Ireland, which collect and store cookies based on their own privacy policies in order to implement, optimize and adapt advertising on their platforms. Google Adwords Advertising Service – Settings. Further information on advertising and cookies can be found under the Google Advertising link. More information on the Facebook privacy policy can be found here.

3 Management of cookies and tracking mechanisms

You can manage your cookie and tracking mechanism settings in the browser and/or in our privacy.

Note: The settings made here only apply for the browser used.

3.1 Switching off all cookies
To switch off all cookies, go into your browser settings and deactivate the use of cookies. Please note that the function of the website may be impaired as a result.

3.2 Manage your settings regarding non-technically essential cookies and tracking mechanisms
When you visit our websites, you will be asked in a cookie layer whether you consent to the use of marketing cookies or tracking mechanisms.

You can withdraw your consent with effect for the future or grant consent at a later time in our privacy settings.

3.3 Additional information on deactivating cookies
There are currently several websites on which the storage of cookies for different services can be deactivated. Further information can be found under the following links: allaboutcookies.org, youronlinechoices.eu

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